5 Quick & Relatively Easy SEO Fixes for your WordPress site

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 I spend hours every day working on multiple sites in multiple industries and over the last year or so I’ve discovered the following potential issues when a site is not ranking on the SERP’s as expected. This is not a guarantee in any way that you will suddenly hit page 1 by making these changes but it does give you a bit of a head start while working on other concerns like quality, relevant content and building a loyal social media following.
  1. Are you Sandboxed?
    There is some debate out there about whether or not there is actually a Google Sandbox, I for one believe there is something out there in the Googlesphere that puts baby in the corner until it’s confident it will do no harm.
  2. Are  you up to speed?
    • The ideal speed is 400 milliseconds but that isn’t always realistic for the average business owner with a website on a shared hosting solution.  If you shoot for 3 seconds or less on page speed – check gtmetrix.com or https://developers.google.com/speed/pagespeed/insights/ it’ll improve your visitors overall experience and therefore the amount of time they spend on your site.
    • once you are done with all the design/content go get Wp smush-it or some sort of image compression plugin and reduce size of your images
    • go through all the plugins on the site and make sure you delete any you aren’t using – I sometimes will install plugins to try them out then forget to remove them when I make a decision.. so clear out all the unused plugins
    • minify your css and js
  3. Are you Mobile friendly?
    • https://www.google.com/webmasters/tools/mobile-friendly – check sites for mobile friendliness
    • https://developers.google.com/speed/docs/insights/ConfigureViewport – confirm that the mobile viewport is <meta name=viewport content=”width=device-width, initial-scale=1″>
    • avoid minimum-scale, maximum-scale, user-scalable in the viewport declaration (some of the WordPress themes actually have user-scalable in the viewport declaration so make sure to remove that) – it’s an accessibility issue and seems to make a difference on how mobile friendly Google thinks your site is…
  4. Too Many Plugins
  5. Submit that sitemap